Is Rich The Kid Taking Over The World?
By Edward Kasule
Things were not looking good for Rich The Kid. He severely injured his left hand in an ATV accident in Dec. a few months after a scuffle with Lil Uzi Vert. The two artists were going back and forth for awhile, until June 2, 2018, when videos of Uzi confronting Rich surfaced. The videos show Lil Uzi Vert and his crew chasing and fighting Rich The Kid and his entourage. Soon after, Rich The Kid’s home was broken into, and he was severely beaten. There were a lot of rumors about who was responsible, ranging from his girlfriend to Lil Uzi Vert. After these events, Rich The Kid prudently took a step back from the spotlight.
His last album “The World Is Yours,” had a few bangers. I liked “New Freezer,” “Plug Walk,” “Made It,” “Lost It,” “End Of Discussion,” “Early Morning Trapping,” and “Gargoyle.” Overall, the project was average, and I feel it could have been way better. My expectations for this album weren’t too high, but when I saw the feature list, they grew a bit. The list had Big Sean, YoungBoy Never Broke Again, Lil Pump, Takeoff, Offset, Tory Lanez, Young Thug, Gunna, Miguel, A Boogie wit da Hoodie, Gucci Mane, Jay Critch, Nav, and Ty Dolla Sign. That’s basically every hot artist in hip-hop right now, so I was expecting some hot tracks.
I can pretty confidently say that my expectations were met. The album’s intro had the classic Rich The Kid sound I have grown to fall in love with: a light, airy beat with Rich’s auto tuned voice. The album continued on, and I was continually impressed by Rich’s choice of tracks. “Woah” with Ty Dolla Sign and Miguel was especially attention grabbing, because it was a sound I had never really heard from Rich. The song is an appreciation for significant others in our lives, and the way they make us feel. The addition of the two R&B geniuses really added to the vibe of the song. The album closed on a high note as well, with the song “For Keeps.” NBA Youngboy was the perfect feature for this song, as his beautiful thug voice blended perfectly with the message of the song and the album. Rich The Kid is playing for keeps, and hopes to win the world in the process.