Super Bowl: Super Ads
by Israel Gomez
Some people watch the Super Bowl to see their favorite teams and players compete for the greatest glory in the NFL. Others watch the Super Bowl to see their favorite actors in Doritos and Mountain Dew commercials. Here’s a recap of the funniest, most absurd ads aired during Super Bowl 52; and one ad that contained a familiar Northside face.
Without a doubt, Tide had one of the most creative commercials this Super Bowl, as they began their “Every Ad is a Tide Ad” campaign. Tide places David Harbour, who plays Jim Hopper on Netflix’s “Stranger Things” series, in ads that appear to be for different things, such as cars, beer, and diamonds. At the end of each ad though, Harbour reminds us: it’s a Tide ad. He leaves viewers with the question; is every ad actually a Tide ad? The commercial then appears to end and become an Old Spice ad, complete with Isaiah Mustafa, better known as The Man Your Man Could Smell Like. However, as the camera zooms out we find Harbour was there all along, and he reminds us: it is still a Tide ad. Very meta.
Another memorable commercial was Jeep’s “Jeep Jurassic,” starring “Jurassic Park” star Jeff Goldblum himself. The ad begins with footage from the iconic “Jurassic Park” scene where the T-Rex chases Goldblum’s character, who is sitting in a Jeep. As the T-Rex can be seen nearing in the side view mirror, the ad suddenly transforms the Jeep into a 2018 Wrangler, with modern-day Goldblum driving. As he hits the brakes and falls behind the T-Rex, now being the one doing the chasing, Goldblum sheds a cheeky smile, until he wakes up from his daydream at the car dealership.
If you did not think you would be seeing Eli Manning and Odell Beckham Jr. of the New York Giants practice a touchdown celebration dance to “The Time of My Life,” you must raise your Super Bowl commercial expectations. As Beckham and Manning continued their dance routine, which is impressively on level with Patrick Swayze and Jennifer Grey’s own dancing in 1987’s “Dirty Dancing,” the Giants’ offensive line joined in. The commercial ends with Manning and Beckham pulling off the dance’s final move: Beckham jumps into Manning’s arms, who lifts him above his head, and the two have the time of their life.
M&Ms’ “Human” commercial this year also stood out in its absurdity. The ad grants the red M&M’s desire to be human, resulting in “It’s Always Sunny in Philadelphia” star Danny DeVito wearing a red M&M costume gracing our screen. After getting hit by a bus in his excitement though, the red M&M wishes to become normal candy again, and ironically gets turned into an actual-sized M&M. He then gets stepped on. Red just cannot catch a break.
Amazon’s commercial this year featured a lot of popular faces, as the ad explored what would happen if Alexa lost her voice. Chef Gordon Ramsay and rapper Cardi B are among the celebrities hilariously put into Alexa’s shoes, failing to help the person on the other end in every way. If you are into watching Ramsay roast people on their lack of cooking skills through Alexa, or perhaps watching Rebel Wilson “set the mood” for a very unfortunate party host, this commercial will have you wishing Alexa lost her voice more often.
Perhaps topping all Super Bowl commercials in terms of creativity was Doritos and Mountain Dew’s joint ad featuring “Game of Thrones” actor Peter Dinklage and the one and only, Morgan Freeman. The ad begins with Dinklage eating a bag of Doritos Blaze, and, fueled by the heat, lip-syncs to Busta Rhymes’ verse on Chris Brown’s “Look At Me Now.” As the ad appears to come to an end, the Doritos bag suddenly gets swept up in an icy breeze, and the camera switches to Morgan Freeman holding a Mountain Dew Ice. He battles back at Dinklage by lip-syncing to Missy Elliot’s “Get Ur Freak On,” hyped up and ice-cold. The commercial ends with Freeman and Dinklage facing each other, emphasizing the hilarity these two brought with their songs of ice and fire.
For those watching close enough during the commercials, you may have recognized one of your very own Mustangs in Coca Cola’s “The Wonder of Us” Super Bowl ad. Northside’s own Cameron Irmiter, Adv. 905, was featured in the beginning of this Coca Cola ad celebrating acceptance and diversity. Keep up with the HoofBeat to catch an upcoming article covering their appearance in the commercial.